In order to appear relevant to a contemporary audience the non-profit environmental charity, Salmon & Trout Conservation, decided to rebrand and reposition itself. Under the new name of WildFish not only did it have to modernise its visual identity but also its tone of voice and approach to marketing and communications.
Solution: Working with the CEO, Joe Pélissier reviewed the challenges facing the charity and the options for going forward. This required the drafting of a design brief and the selection of a web agency capable of creating a new WildFish brand identity. Ongoing advice and support then involved the mentoring of team members, the setting and monitoring of marketing metrics, copywriting and media training workshops. This work is ongoing.
Steve Edge Design were the partners selected to create WildFish.
Brand Identity Brief
Web Writing Training