Martin-Redman Partners (MRP) wanted to rebrand their website so that it reflected the value of the financial expertise they deliver to clients. Post Covid, clients and prospective clients were looking for a more open and accessible relationship with their IFA. The design had to appeal to the socially conservative market they serve in England and communicate the informal but professional way they do business.
Solution: A series of online workshops to understand the business and its value propositions. The creation of a new brand logo, strap line (‘candid conversations’) and Martin-Redman Partners website. The writing of web copy using a simple, factual and friendly tone of voice.