Keep your boots on! – KYBO | Success Story | Péligital

During the 2014 Rugby World Cup, England Rugby wanted to tap into an increased interest in rugby to encourage more players coming to the end of their playing career to keep their boots on (KYBO!) and become either a coach or a referee.

Solution: A strategic marketing plan followed by the implementation of a wide range of digital content marketing tactics and services. KYBO! is still an important part of English Rugby grassroots development.

Visit Our Successes with England Rugby.