Following the publication of the Government’s UK Concussion Guidelines for Grassroots Sport, England Rugby had to update its HEADCASE concussion awareness resources for the rugby community. The brief was for a crisp, modern and contemporary brand personality, one that would capture the attention of those responsible for player welfare – rugby coaches, referees, teachers and volunteers.
Solution: The design of a new logo based on the concept of the eye and the brain within an oval shape. A radical re-working of the original HEADCASE colour palette and the use of abstract graphical shapes to illustrate concepts. The design of a series of pdf guides and resources for the KeepYourBootsOn! platform. The creation of a virtual studio using the new design for the production of video assets.
Visit Our Success with England Rugby and learn about our work in community sports marketing
virtual studio design