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Grassroots Sports Marketing | England Rugby | Péligital

Our work with England Rugby

England Rugby
Client

England Rugby

Short intro

Since 2014 we’ve been producing content for the grassroots rugby community, one that’s grown to over 20,000 today.

Follow the timeline to see how our grassroots sports marketing expertise has helped improve the level of knowledge, safety and understanding within the rugby communities across England.

Our roles

Content Marketing
Web Design
Web Development
Web Apps
Video
Production
eLearning

2023

2023

Women & Girls Healthcare Symposium – filming of the live event and the post-production of multiple videos covering women’s health in sport.

Whistle-Stops – green screen studio production of 6 x training videos about a new Tackle Height Law designed to improve player safety.

HEADCASE – completion of the rebrand and digital publication of 6 x concussion awareness resources.

Women & Girls Healthcare – digital publication of pdfs covering topics such as Menstrual Health and Pelvic Health.

Food for Rugby – digital publication of pdfs about nutrition in sport and rugby (in progress)

Activate – production of 32 injury prevention videos based on scientifically proven injury prevention studies (in post-production)

2022

2022

Keep Your Boots On! (KYBO!) has a rebrand and relaunch. A new website hosting Europe’s largest library of free online content to support rugby coaches, referees and those involved in player safety and wellbeing.

Comfortable Conversations – with Simplyhealth, a series of videos to raise awareness of health and welfare in women’s rugby.

Headcase – commence rebrand and refresh of concussion awareness publications.

2021

2021

Activate 8 – User Generated Content (UGC) approach with RFU Educators to produce videos about injury prevention.

Activate Kids – production of a library of 30 + exercise videos for U7-U8, U9-U10 and U11-U12.

Activate Guides – graphic design of 7 x interactive pdf guides for coaches to support the delivery of Activate.

RugbySafe Guides – graphic design and update to a series of player safety pdf guides.

2020

2020

Covid Communication distribution of England Rugby Covid guidelines via KYBO! channels.

Introduction to Refereeing – production of video content for 3 x eLearning courses.

2019

2019

Emergency First Aid in Rugby Union (EFARU) – production of 16 x Rugby Safe training videos.

KYBO! News – delivery of quarterly newsletter for grassroots community.

Whistle-Stops – conclusion of training videos for referees.

Japan hosts Rugby World Cup.

2018

2018

Whistle-Stops – continuation of production of training videos for referees.

KYBO! – weekly communication to the community via KYBO! digital media channels.

Young Match Officials (YMO) – videos to promote the rewards of becoming a young match office.

2017

2017

Age Grade Rugby – digital package of 12 x awareness and education videos as well as the drafting and design of the AgeGrade Codes of Practice .pdf.

Whistle-Stops – continuation of production of training videos for referees.

Keep Your Boots On! (KYBO!) – launch of a new website in response to the growth of KYBO! community. Weekly communication via digital media channels.

KYBO! News – launch of monthly newsletter for KYBO! grassroots community.

2016

2016

Keep Your Boots On! (KYBO!) – weekly communication via digital media channels to the KYBO! Community. Facebook and Newsletter channels added.

I am a Coach / Referee – start of a successful series of profiles on grassroots coaches and referees.

Video eMail Guides – publication of subscription email guides on how to get started as a coach or referee.

Whistle-Stops – start of a series of training videos for the England Rugby Referees Association about how to officiate different parts of the game.

2015

2015

Keep Your Boots On! (KYBO!) – launches website, YouTube and Twitter channels. England hosts Rugby World Cup.

2014

2014

Strategic Communication and Content Marketing plan on how to encourage rugby players coming to the end of their playing career to keep their boots on (KYBO!) and become a coach or a referee. Readiness for 2015 Rugby World Cup.