Activate is the RFU’s Injury Prevention Exercise Programme that’s integrated into training and pre-match sessions. England Rugby wished to modernise their library of Activate videos and to produce a series that was more energetic and lively in tone of voice and appearance.
Solution: The production of 26 x Activate exercise videos that were shot on location and with members of the junior Red Roses squad. Each video has a snappy opening and closing sequence and uses a variety of slow motion / graphics effects to communicate the main Activate 8 body positions.
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scripting
video production
title sequencing
3D graphics
animation